---
type: Service
title: Paid Social and Instagram
description: Hyper-local paid social and Instagram advertising for restaurants, hotels, and hospitality groups.
resource: https://jaystmedia.com/#practice
tags: [paid social, Instagram ads, restaurant advertising, hotel marketing, hyper-local targeting, retargeting, private events]
timestamp: 2026-06-15T00:00:00-07:00
---

# Summary

Paid Social is Jay Street Media's Instagram and audience-targeting discipline. The public website states that Instagram works when it feels local and timely, and that followers matter less than attention, relevance, and timing.

# Audience Strategy

The public site describes paid social as reaching:

* neighborhood regulars
* food lovers
* tourists
* nearby workers
* private-event planners
* people likely to book, visit, or remember the business

# Execution

The service uses paid social, geo-targeting, retargeting, and website tracking to build a feedback loop around restaurant and hospitality demand. The site distinguishes this from basic boosted posts.

# Related Concepts

* [Jay Street Media](../organization.md)
* [Search and Maps Advertising](search-maps-advertising.md)
* [Proof and Reporting Systems](proof-reporting-systems.md)
* [Private-Event Operators](../audiences/private-event-operators.md)

# Citations

[1] [Public practice section](https://jaystmedia.com/#practice)
[2] [Public service section](https://jaystmedia.com/#practice-services)