Shrimp cocktail with sauce and lemon, crab dish with garnish, Aperol spritz on table with white tablecloth.
Gourmet dish with sliced meat, mushrooms, fig, and sauce being poured on a textured white plate.
Various seashells with one open shell containing a gourmet dish.

Case studies

Committed to DIGITAL excellence

Group of people standing outside John's Grill in San Francisco, smiling, with one person wearing a hat and others in suits.

Modernizing Discovery for San Francisco's Oldest Steakhouse

Johns Grill

The historic John's Grill faced headwinds of declining foot traffic in downtown San Francisco despite its iconic status and ample seating capacity. We divided their advertising investment between targeted Google Maps searches for immediate diners and promotional campaigns for their underutilized private event spaces. By creating compelling custom ad copy, headlines, and images tailored to specific audiences, the restaurant achieved 30% increases in year-over-year covers and generated double digit monthly private event submissions, proving that even century-old establishments can thrive with strategic digital discovery.

Outdoor patio of Côté Ouest Bistro with wooden tables and chairs, blue awning, open glass doors, and interior view of the restaurant.

Advertising Driving 1,000 More Monthly Covers YoY

Cote Ouest

Cote Ouest, a beautiful neighborhood restaurant in a quiet, lighter foot-traffic area, wanted to increase visibility and boost their lunch business. We developed targeted search campaigns for discovery-focused terms and strengthened their Google Business Profile through consistent, weekly engagement tactics. With minimal advertising investment, the restaurant achieved exceptional returns and increased their monthly covers by 1,000 year-over-year, growing from 4,000 in February 2024 to 5,000 in February 2025.

Outdoor dining at Amarena restaurant with string lights and trees, featuring an entrance with a red door and chairs on the sidewalk.

Digital Discovery Drives 52% Reservation Growth

Amarena

Tucked away from busy Polk Street, Amarena—a romantic Italian restaurant with 20 years of history—struggled with multi-year declines from pre-COVID highs. We conducted a comprehensive digital audit, created review-generating flywheels, optimized their Google Business Profile, and targeted competitive search terms to reach younger diners and event planners. Within a three month window, the restaurant increased reservations by 52% year-over-year, with owner Paolo Galli celebrating: "All I can say is, this team is powerful."

Aerial view of a restaurant dining area with people seated at two long wooden tables. A chef stands near the kitchen preparing food, while guests engage in conversation and enjoy their meals. The kitchen staff is visible in the background working on dishes.

SEO Audit for Michelin-Level Insight

Lazy Bear

Michelin-starred Lazy Bear sought to enhance their online visibility and attract more guests to their unique dining experience. We conducted a comprehensive SEO audit across on-page, off-page, technical, and local search factors, identifying critical opportunities for improvement. Implementing our targeted recommendations—including meta tag optimization, backlink diversification, page speed enhancements, and local citation building—Lazy Bear achieved significant improvements in search rankings, user experience, local visibility, and domain authority, driving measurable increases in organic traffic and restaurant inquiries.

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A group of chefs and staff gathered in a restaurant kitchen raising glasses in celebration.

Redefining Search Strategy for Nisei's Success

Nisei

Michelin-starred restaurant Nisei struggled to drive new customers beyond direct brand searches and referrals from the Michelin Guide. We redirected their advertising budget toward discovery-focused marketing strategies and high-intent search terms. Within months, Nisei achieved significant increases in bookings and new reservations, delivering an exceptional return (10-1 ROI) that prompted Chef Yoshimura to expand marketing investments across all campaigns.

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Outdoor patio at a restaurant with people dining at tables under umbrellas, surrounded by greenery and signs indicating seating and bar areas.

Expanding Reach Beyond the Lakeshore

Galene

Galene, a scenic New American restaurant on Conesus Lake, New York needed to attract diners from Rochester, NY —30 minutes away—who were unfamiliar with their lakeside dining experience. We developed targeted strategies to build awareness and consideration among this key audience, encouraging them to make the summer drive for Galene's unique waterfront setting. Our approach drove a 40% increase in year-over-year summer reservations while establishing valuable customer relationships that would help sustain the restaurant through the winter season.