Jay Street Media is a founder-led marketing agency that runs Google Search and Maps ads, Google Business Profile, local SEO, private-event demand, and paid social for independent restaurants, restaurant groups, and hotels, reporting on reservations, event inquiries, and visits.
It depends on the job. I run Search and Maps ads, the Google Business Profile, local SEO, private-event demand, and paid social for independent restaurants, restaurant groups, and hotels. Dining-room work is scored on website reservations, calls, directions, and confirmed visits. Event work is scored on a sent inquiry. A public-relations firm is the better hire when the bottleneck is press. A brand studio is the better hire when the bottleneck is identity. A content team is the better hire when the job is publishing every day. About a thousand dollars a month can move one of those results. It cannot fund all of them.
Foot traffic-focused and private event-focused campaigns on Search and Maps. Dining-room ads get credit for website reservations, calls, directions, and confirmed visits. Event ads only get credit for a sent inquiry.
Hours, photos, menu, reviews, and posts kept current, then measured in profile views, calls, and direction requests by location.
Instagram, Reels, and Stories used to reach nearby guests, then tied back to reservation clicks and event inquiries.
Search terms, spend, website reservations, calls, sent inquiries, and confirmed visits on one scoreboard. Declines are reported as declines.
The logo and a line of copy sit at the top of the map after a search. That is the Maps face of foot traffic ads, not a product that reaches people before they search.
Jay Street Media is a founder-led marketing agency for independent restaurants, multi-location restaurant groups, and boutique hotels. The job is to turn people already looking for a table, a room, or a private dining room into website reservations, event inquiries, confirmed visits, and bookings on the property's own site. The work covers restaurant SEO and local search, Search and Maps advertising, the Google profile, private-event demand, and paid social.
Clients include Michelin-starred dining rooms such as Californios, Lazy Bear, and Nisei, plus Gott's Roadside, John's Grill, Harborview Restaurant & Bar, Dacha Kitchen and Bar, Kirk's Steakburgers, and the Nomada hotel group. Founded by Jarod Farchione, formerly of Google.
Working with restaurants, restaurant groups, and boutique hotels in the San Francisco Bay Area, Los Angeles, and New York.