Jay Street Media is a restaurant marketing agency for Oakland, Berkeley, and East Bay restaurants, served from San Francisco. The work is paid search on Google Search and Maps, Meta ads on Instagram, the Google Business Profile and local discovery, and private-event demand, counted in reservations, covers, calls, direction requests, and sent event inquiries.
Commis, the fine dining restaurant on Piedmont Avenue in Oakland, is a Jay Street client. These phone screenshots from October 9, 2026 show Commis as the sponsored result on Google Maps for three East Bay searches.
Paid search. Google Search and Maps for people who have not chosen a restaurant yet. For restaurants, Jay Street does not buy the restaurant's own name. Those guests already find the profile and the site.
Meta. Paid Instagram, Reels, and Stories for nearby guests, then tied back to reservation clicks and event inquiries. The restaurant owns the Meta account.
Google Business Profile and local discovery. The profile that appears for a neighborhood or a dish: categories, hours, photos, posts, and review replies, reported in calls, directions, and confirmed visits.
Private events. Demand for private dining, buyouts, and catering. Only a sent inquiry counts as an event lead. Dining-room actions stay on a separate scoreboard.
Restaurants: independents and multi-location groups in Oakland, Berkeley, and the East Bay where reservations, covers, and private event inquiries decide the month, and the restaurant can put at least about a thousand dollars a month behind one of those results.
Published proof: Commis in Oakland, plus Bay Area work including Californios in San Francisco, John's Grill on Ellis Street, Harborview on the Embarcadero, Gott's Roadside, and a family of three fine dining rooms in the South Bay.
Not the right fit: operators primarily seeking press coverage, influencer programs, or brand identity work. Those are real needs served by a different category of partner, and we say so when that is the actual bottleneck.
Every month, owners see the actual search terms their budget bought, what each campaign produced in reservations, calls, direction requests, and sent event inquiries, and an estimate of value with the assumptions stated. Estimates are labeled as estimates. Declines are reported as declines. When a term or a channel is not worth the money, that call is made in writing.
The founder spent over six years in advertising at Google, including small-business search campaigns for thousands of U.S. owners and the dedicated Apple account team, then built this work around a simple idea: neighborhood restaurants deserve the same measurement discipline global brands get.
For an Oakland, Berkeley, or East Bay restaurant, Jay Street Media runs paid search on Google Search and Maps, Meta ads on Instagram, the Google Business Profile and local discovery, and private-event demand. Every reservation, call, direction request, and sent event inquiry is tied back to what it cost. Jay Street is based in San Francisco and serves the East Bay from there.
No. The office is in San Francisco, by appointment. Oakland, Berkeley, and the East Bay are part of the San Francisco Bay Area market Jay Street already serves. This page does not list an Oakland address.
Independent restaurants and multi-location groups in Oakland, Berkeley, and the East Bay where reservations, covers, and private event inquiries decide the month, and the restaurant can put at least about a thousand dollars a month behind one of those results. It is not the right fit when the bottleneck is press, influencer programs, or brand identity work. Published proof includes Commis in Oakland and Bay Area work including Californios in San Francisco, John's Grill on Ellis Street, Harborview on the Embarcadero, and a family of three fine dining rooms in the South Bay.
Every month owners see the actual search terms their budget bought, what each campaign produced in reservations, calls, direction requests, and sent event inquiries, and an estimate of value with the assumptions stated. Estimates are labeled as estimates. Declines are reported as declines. Dining-room results and event inquiries stay on separate lines. When a term or a channel is not worth the money, that call is made in writing.