Built for hospitality teams that need marketing to show its work.

You work with Jarod

Jarod leads strategy and accountability. Before work starts, confirm the daily contact, who handles each part of delivery and any outside support.

The monthly scoreboard names the restaurant result

Keep reservation-link clicks, completed bookings and platform-reported visits distinct. Event reporting starts with sent inquiries, then uses the venue's feedback about qualification and bookings. Explain each source and its limits before using the results to change budget.

The background is Google, including Apple and Maps

Jarod spent more than six years at Google in advertising. He worked with thousands of small businesses to help them grow, then joined the dedicated Apple team, helping sell more through Apple's online store and drive foot traffic into Apple Stores across YouTube, Search, and Shopping. That Apple and Maps work is where he learned how Maps moves foot traffic from a search to the door, the same path a diner takes. His final years were SEO and Google Maps, where restaurants are discovered. The full arc is under Who you'll work with, below.

A generalist agency or a PR firm is a different hire

Hire a generalist when the job is a rebrand or work outside hospitality. Hire a PR firm when the bottleneck is press, awards, or reputation. Those are real jobs. They do not fill Tuesday or put a private-event inquiry in the inbox. PR and performance marketing, compared.

A POS ad tool is a different product

A POS ad tool can fit a small online-ordering budget that wants to stay inside the register. The POS holds the ad account, and the scoreboard leans toward online orders. Jay Street is the hire when you want accounts the restaurant owns, and a scoreboard of website reservations, event inquiries, in-store visits, and bookings on your own site. Which marketing partner a restaurant group should choose.

This works when there is a clear need to attract guests, generate event inquiries or understand what advertising produced. California restaurant groups are our main focus. Smaller and larger operators are welcome when their needs match the work; scope and pricing are discussed privately.

• Multi-location restaurant groups and hospitality groups, with each location read against itself.
• Serious independents, including fine dining and MICHELIN-level rooms. That is a core fit Jarod wants to keep earning.
• Boutique hotels and small hotel groups that want bookings on their own site.
• The home market is the San Francisco Bay Area, with select engagements in Los Angeles and New York, and hospitality groups in other markets when the fit is right.
• Owners and operators, not marketing committees.

Hire someone else when the bottleneck is press, a rebrand, daily content, or influencer management. Those are real jobs. They are not the job I sell.

San Francisco and the Bay Area Oakland and the East Bay How to vet a restaurant marketing partner How to choose a restaurant marketing partner

Jarod leads strategy and accountability. Before work starts, confirm the daily contact, who handles each part of delivery and any outside support.

Jarod Farchione spent more than six years at Google, nearly all of them in advertising. He worked with thousands of small businesses across the United States, helping them grow through Google advertising: data analysis, consulting, and strategy. He later joined the small, dedicated team serving Apple, one of Google's largest advertisers. That work helped sell more through Apple's online store and drive foot traffic into Apple Stores, across YouTube, Search, and Shopping, with annual media investments measured in the hundreds of millions of dollars. That Apple and Maps work is where he learned how Maps moves foot traffic, and how a search becomes a walk to the door. A diner takes the same path. His final years at Google focused on SEO and Google Maps, the places where restaurants are discovered, considered, and chosen.

Working at both ends of the spectrum revealed a gap. The world's largest brands had access to deeply trained specialists, sophisticated technology, and rigorous measurement. Independent restaurant owners, the people pouring everything they have into their dining rooms and helping hold their communities together, rarely did.

His hospitality work spans independent restaurants, fine dining, restaurant groups and boutique hotels. Relevant client examples are shared only when the evidence and permission support the exact claim.

The approach is the same regardless of the size of the dining room: understand what makes the restaurant worth choosing, capture the demand that already exists, create more of it, and measure the results honestly. Every campaign should connect marketing activity to real business outcomes: more reservations, more private-event inquiries, more first-time guests, and more revenue.

Jarod Farchione on LinkedIn