Home market
Performance marketing for Bay Area restaurants and hotels.
San Francisco is our home market. The work: Google Search and Maps, local SEO and Business Profile, private event and catering lead generation, paid social, and conversion tracking, measured in reservations, covers, calls, and bookings rather than impressions.
Who it fits
Best for operators who want the math.
Restaurants: independents and multi-location groups where reservations, covers, and private event inquiries decide the month. Recent Bay Area work includes MICHELIN-starred tasting menus, a waterfront institution on the Embarcadero, and a family of three fine dining rooms in the South Bay.
Hotels: boutique properties and small groups that want direct bookings they can attribute, with brand demand separated from genuinely new demand so the spend reads honestly in room revenue.
Not the right fit: operators primarily seeking press coverage, influencer programs, or brand identity work. Those are real needs served by a different category of partner, and we say so when that is the actual bottleneck.
Nisei case study Harborview case study Carrubba case study Nomada case study
How the reporting reads
Accountable monthly numbers, not decks.
Every month, owners see the actual search terms their budget bought, what each campaign produced in reservations, calls, direction requests, and event inquiries, and an honest estimate of value with the assumptions stated. Estimates are labeled as estimates. Declines are reported as declines. When a term or a channel is not worth the money, that call is made in writing.
The founder spent over six years in advertising at Google, including small-business search campaigns for thousands of U.S. owners and the dedicated Apple account team, then built this practice around a simple idea: neighborhood restaurants and independent hotels deserve the same measurement discipline global brands get.
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