Services / Private Events & Catering

Private events and catering

The highest-return campaign most restaurants never run.

Planners are searching right now for private dining rooms, corporate dinner venues, buyouts, and catering. Aggregators buy that demand and sell it back as leads. Restaurants can go directly to the source.

The program

Demand moments in, tracked inquiries out.

Campaigns are built around the moments event demand actually shows up in search: holiday parties, client dinners, rehearsal dinners, birthday celebrations, offsites, and catering orders. Landing pages and inquiry forms are instrumented before a dollar is spent, so every event lead traces back to the search that produced it.

Reporting reads like a receipt: inquiries this month, the searches that drove them, the expected pipeline at the venue's own average event value, and what that pipeline cost.

$3.5-6Kaverage event value across managed venues
25-40%inquiry-to-booking rates observed
10-28tracked event inquiries per month at active venues
$12-67Kmonthly event pipeline attributed at active venues

FAQ

How do restaurants get more private event bookings?

The demand already exists: planners search for private dining rooms, corporate venues, buyouts, and catering every week. Going directly to that demand with dedicated campaigns and a tracked inquiry form is usually the fastest lever, because one booked event often covers a month of marketing.

What is a private event inquiry worth?

Across venues Jay Street manages, average event values run roughly $3,500 to $6,000 and inquiry-to-booking rates run 25 to 40 percent. A single tracked inquiry is worth roughly $900 to $2,400 in expected revenue.

Marketplaces or your own campaigns?

Aggregators advertise on event demand constantly, then charge for the leads. Owning the campaigns means owning the guest relationship, the data, and the margin, instead of renting them.