A roadside brand in two markets, each location readable on its own.
Gott's needed more than a blended average. Walnut Creek and the Original Farmers Market in Los Angeles each needed to show up when nearby diners opened Google Maps, saw the brand, asked for directions, and chose where to eat.
Proof box
Published September 8, 2026. Directional proof only.
| Client type | Multi-location roadside restaurant brand. Live Maps and Search work at Walnut Creek and the Original Farmers Market in Los Angeles. The wider group includes eight Northern California restaurants. Santa Monica is coming and is not part of the live program yet. |
|---|---|
| Objective | Help people find each room on Google Maps and Search, grow directions and confirmed restaurant visits over time, and keep hard control by market so a new LA room cannot drown the Bay Area scoreboard |
| Channels | Google Search, Google Maps, Google Business Profile, Maps brand prominence |
| Measurement period | Monthly operator reporting from the 2026 launch window onward |
| Primary outcome | More people finding locations on Maps, more directions and confirmed restaurant visits over time, each storefront readable on its own |
| Attribution status | Confirmed restaurant visits are attributed to Google advertising. This page is directional on purpose. Monthly visit counts, direction counts, ad spend, and modeled dollar value stay off the public site until the operator approves specifics. |
Starting condition
A multi-location roadside brand has a different marketing problem than a single dining room. Blended averages hide a weak room. Each storefront is its own Google Business Profile: logo, photos, map pin, and directions path. Walnut Creek is an established Bay Area room. The Original Farmers Market location in Los Angeles opened in 2026, so it needs discovery in a new trade area without borrowing proof from Northern California.
The work
Foot traffic-focused campaigns and local-search reporting were structured around the live rooms instead of one combined coastal number. Monthly reports surface confirmed restaurant visits, directions, and profile behavior by location so the operator can see where Maps and Search are doing the job and where a market needs attention.
Maps brand prominence is part of the same storefront: the logo on the map so people nearby recognize Gott's before they search. It is treated as a discovery surface, not as a vanity placement.
What changed
Over the reporting window, more people found the live locations on Google Maps. Directions and confirmed restaurant visits moved up over time. Each market stayed on its own scoreboard, so the new Los Angeles room could be judged as a new market and Walnut Creek could be judged as Walnut Creek.
What we did not do
We did not treat one strong room as proof that the whole group is healthy. We did not fold Los Angeles into a Bay Area average. We did not claim Santa Monica as a live program location before it is in the Maps and Search work. Multi-location restaurant marketing only works if each location can be read clearly.
Methodology and limits
Confirmed restaurant visits are visits attributed to Google advertising. Directions and Maps discovery are read from the ads and Business Profile scoreboards by location. Logo and pin prominence are treated as discovery inputs, not as a performance number on this page. Specific monthly counts and spend are withheld here on purpose.
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