Proof snapshots from restaurants, hotels, and hospitality groups.
Jay Street's work is designed around business outcomes: private-event leads, local discovery, guest intent, conversion hygiene, direct bookings, and reporting that operators can use.
Dacha: turning private dining demand into a steady event pipeline
Eastern European restaurant, catering program, and cocktail-class venue, San Francisco
Dacha had more upside than ordinary dining alone. The business had a restaurant, catering, cocktail classes, and corporate-event demand. Jay Street built the search and local-discovery system around that higher-margin opportunity, then reported private-event demand separately from everyday traffic.
The work: Google Search and local SEO signals tuned around private-event intent, Business Profile visibility maintained as a discovery surface, a clearer inquiry scoreboard, and expected pipeline modeled from Dacha's own event economics.
Harborview: from paying for its own name to foot traffic, Maps discovery, and private events
Waterfront restaurant and bar, San Francisco
The account we inherited was spending most of its budget on the restaurant's own name. Hundreds of clicks a month were going to people who had already decided to visit. Within a year those brand clicks were close to zero, and the budget moved to guests who had not chosen a restaurant yet: nearby diners comparing waterfront restaurants on Google Maps, plus people planning private dinners, corporate events, and celebrations.
The work: rebuilt search campaigns around real demand moments, a dedicated foot-traffic program with confirmed restaurant visits tracked by month, a private-events program with every inquiry tied back to spend, and Google Business Profile upkeep treated as the restaurant's local storefront.
"Immediately helped us cut wasted ad spend and focus on attracting new customers, not just people already searching for us by name."Karen Wong, Owner-Operator, Harborview
Nisei: doubling booked actions under a hard budget ceiling
MICHELIN-starred washoku tasting menu, Russian Hill, San Francisco
Nisei grew on word of mouth and kept paid marketing deliberately small, with a strict annual budget cap set by the chef-owner. The question was whether careful spend could grow reservations without diluting the brand or breaking the ceiling.
The work: reservation-first search campaigns, monthly tuning against the cap, and the Google profile run as an active surface with photos, posts, and review signals kept current.
"The ROI from our partnership has exceeded all our expectations. The attention to detail, the accountability, the vision meeting strong execution."David Yoshimura, Chef-Owner, Nisei
Nomada: replacing a black box with a transparent booking engine
Boutique hotel group, Paso Robles and the Central Coast: five hotels and three restaurants
Before Jay Street, two hotels paid a booking vendor a flat fee per property for ads with no reporting attached, and five more properties had no paid presence at all. Nobody could say what a booking cost or which nights the spend was actually filling.
The work: rebuilt advertising in accounts the group owns, separated brand demand from new-guest demand, and reported value straight from the booking engine so every dollar reads in room revenue.
Kirk's Steakburgers: multi-location dine-in traffic from Google Maps
Three-location Bay Area steakburger brand: Campbell, Palo Alto, and Santa Clara
Kirk's needed more than a blended account average. Campbell, Palo Alto, and Santa Clara each needed to show up when nearby diners opened Google Maps, saw the brand, checked photos and directions, and chose where to eat.
The work: Google Search, Maps, and profile reporting structured around three restaurants instead of one combined number, with Google Ads spend, confirmed restaurant visits, calls, directions, logo/profile visibility, and local profile behavior read by location.
Dacha Harborview Nisei Nomada Kirk's Additional private-event proof
Estimates you can check
Value estimates use the same receipt we send clients every month: each real action, like a reservation click, a call, a private-event inquiry, or a confirmed visit, multiplied by a conservative close rate and the client's own average ticket, then summed against actual spend. Nothing is annualized from a good week, and down months are reported as down months.
Carrubba restaurants: three fine dining rooms, one shared scoreboard
A family of three South Bay restaurants used per-property campaigns and a reporting repair to grow private-event visibility without blending the strongest room into the weakest. The public study documents +56% private-event inquiries across two months, +136% Google profile views year over year at one property, and a 400x reporting gap found and fixed.
Hospitality teams with real stakes
The public site features work with restaurants, hotels, and hospitality teams including Californios, Nisei, Harborview, Dacha Kitchen and Bar, Kirk's Steakburgers, Cote Ouest, Nomada, John's Grill, Tacko, 3rd Cousin, and others.
Those brands are not used as decoration. They define the quality bar: campaigns should respect the guest experience, the brand's voice, and the economics of the business.